No Headaches Marketing

Resume of Lynette Filson, Marketing Specialist

PDF of Resume

Enthusiastic, creative, and adept marketing professional with extensive experience and a proven record in boosting brand awareness, customer acquisition, and audience engagement through content writing, presentations, email campaigns, and website optimization. Resourceful growth strategist with strong writing, computer, and analytical skills, able to work independently and collaboratively to meet deadlines and goals.

Freelance Digital Marketing @ No Headaches, LLC | 5/2021–present
Clients have included health/human services, tech, SaaS, manufacturing, retail

  • Website management: Build or help maintain websites in content management systems; write UX and other content; integrate SEO; monitor KPIs; and analyze data.
  • Manage social media: Establish social media plan and KPIs: collaborate across teams to create content; monitor performance; produce social media policies; and strategies to continually grow followers and gain clients.
  • Email marketing: Accelerated conversion of qualified leads by integrating new CRM; collaborated with sales team to build segmentations and pipelines/sales funnels; designed email marketing campaigns and automation for lead generation and client relations; monitored metrics and adjust to optimize ROI.
  • Graphic design: Develop and design visually-appealing presentations, reports, videos, flyers, and newsletters for targeted audiences.
  • Marketing research and strategy development: Stay on top of industry trends; research competition; research content; develop growth strategies.
  • Sponsor/patron fulfillment: Work with staff and partners to ensure advantageous engagement and ongoing recognition.

Marketing Strategist @ CultureShoc | 6/2017-4/2021
EOS® B2B consulting agency

  • Brand management: Developed marketing plan including KPIs, brand strategy, and marketing budget; maintained digital assets; created reports.
  • Email marketing: Accelerated conversion of qualified leads by integrating new CRM; collaborated with sales team to build segmentations and pipelines/sales funnels; designed email marketing campaigns and automation for lead generation and client relations; monitored performance and optimized for best ROI.
  • Website management: Designed and built new website including all written content and UX design; conducted market research; integrated SEO; used Google Analytics to track performance and analyze data; built landing pages; and updated content to improve organic results.
  • Graphic design: Created presentations, flyers, and other collateral materials. Copywriting: Wrote blogs and white papers.
  • Advertising and promotions: Collaborated with team on event planning and implementation; wrote press releases; handled sponsorship opportunities; and managed PPC campaigns.
  • Collectively developed growth strategy that quadrupled revenue in three years then 20% growth rate thereafter.

MyEKC SaaS Product Administrator @ Employee Knowledge Center, LLC | 7/2016-present
SaaS B2B start-up

  • Product development: Helped develop relational schema of cloud-based software for manufacturing company; in 2019, assisted preparations for SaaS development; work with team how to improve software.
  • Team leader: Act as liaison between investors, programmers, and third-parties.
  • Copywriting: Write and maintain materials including help files, UI content, technical processes, legal documents, and reports.
  • Content management: Currently building e-commerce website; writing and producing informational videos.
  • Marketing strategist: Developing go-to market plan.
  • Product support: Act as primary technical and product support specialist for beta testers; handle software testing and monitor beta testing.

Communications Administrator @ HAR Adhesive Technologies | 7/2008-7/2018
B2B Manufacturer

  • Digital marketing: Led external communications via website updates, SEO implementation, social media management, blogs, and broadcast emails.
  • Process improvement: Innovated company processes by facilitating team meetings to help identify issues, determine solutions, and document them.
  • Technical writing: Wrote processes, policies, and company standards; and tracked ROI of documented processes.
  • HR administration: Developed and wrote recruitment and onboarding practices; acted as liaison for employee resolutions.

Development Director; Freelance Marketing & Development @ Peninsula Fine Arts Center | 11/2003-8/2004; 8/2004-5/2007

  • Grants management: Wrote federal, state, and foundation grants for operational and program-related funds; maintained reports to those agencies.
  • Management: Directed the development and marketing team to improve brand awareness, media relations, visitation, and donations; recruited interns.
  • Event coordination: Collaborated with staff, Board and vendors to plan and execute fundraising campaigns and special events.
  • Graphic design: designed invitations to events and newsletters.
  • Donor relations: Worked with Board to improve funding goals and donor relationships; wrote solicitation letters, and managed customer relation management database; tracked performance goals and ran reports.